The urge to look beautiful has led to the entry of several cosmetic products, making the cosmetic industry evergreen. The willingness of consumers to experiment new products is on the rise, with several product concepts available in the market. One such trending concept is nutricosmetics, which involves supplementing nutrients that aid in enhancing beauty related benefits through oral supplements and beverages. Nutrients such as vitamin C, vitamin E, vitamin D, vitamin K, Lutein, Selenium, Potassium, Sodium, Collagen and omega 3 fatty acids are few micronutrients that are used in nutricosmetics as these nutrients are beneficial for a healthy skin.
Micronutrients such as vitamin E, vitamin C and Selenium are antioxidants that fight against free radicals produced in the body, thereby preventing ageing and promoting new cells. Vitamin E also contributes in preventing UV damage. Apart from these nutrients, phytochemicals such as lycopene, carotenoids, reservetrol, catechins and theobromine also have a positive effect on skin health. The phytochemicals are enriched in products such as confectioneries, chocolates and beverages. Hence, nutricosmetic beverages and supplements are formulated with these ingredients providing beauty solutions.
Collagen is a connective tissue that helps in regeneration of skin cells, and studies have proven that supplements of collagen have an effect in improving skin health by slowing down the ageing of skin cells. Awareness about such products have started increasing and consumers have widely accepted such products thereby supporting the concept of beauty from within.